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What are the aspects that younger people rely on when choosing between one company and another or deciding whether to accept a job offer?
Employer Brand Research, a study conducted by Randstad to analyze this very issue, was recently published.
What emerges is that the focus of millennials and Generation Z is on work-life balance: the so-called work-life balance.
What does this mean? That young people, when evaluating a job position, pay special attention to their physical and mental well-being, even before thinking about pay and benefits.
Here are their priorities:
1. Work-life balance
2. Pleasant atmosphere
3. Compensation and benefits
Another important factor is Corporate Sustainability, especially in the environmental field, and the perceivedsocial utility of companies.
Other trends that stand out from the research conducted by Randstad are:
- Decreasing interest in stable employment
- Declining loyalty (64 percent of boomers surveyed say they are loyal to their company, a percentage that drops to 25 percent for Millennials and even 15 percent for Generation Z).
The lowest common denominator of all this? Italy ranks last in Europe for job well-being: only 30 percent of workers report being satisfied with their jobs.
The way of perceivingambition has also changed, now we do not only talk about the career but this is strongly influenced by private life, proof of this is the fact that 34% of respondents say they would be willing to leave their job if it influenced their private life too much: the company is to all intents and purposes the ideal continuation of one's private life, they look for understanding bosses and colleagues with whom they can forge friendships.
In short, for young people it seems that work does not occupy a central role in their lives. The world of work is changing, as are the ideals of today's young people, their aspirations and their way of seeing the world.
